Our mission
To make behavioural science a natural, effortless part of everyday healthcare practice so health professionals can motivate change more effectively.
Our story
Clinic Coach was founded in 2021 by Orla O’Doherty, a physiotherapist with nearly 20 years’ experience across the NHS and private sector. While completing a Masters in Behaviour Change at UCL, Orla discovered how easily
behavioural insights could be applied in clinical settings to support people who are resistant to change.
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Yet one question kept coming up:
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Why aren’t health professionals taught this?
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We spend huge amounts of time trying - and often failing - to persuade people to follow advice. Orla saw that behavioural science could offer simple, practical solutions that save time, reduce frustration, and lead to better outcomes for both patients and clinicians.
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Clinic Coach was created to make these tools accessible to every health professional.
Our approach
Clinic Coach takes a different approach to building your behaviour change knowledge, skills and confidence:
Practical, not abstract
We translate behavioural science into simple, actionable strategies that fit naturally into the way you already work.​
Built for real clinical environments
Whether it's busy NHS clinics or target-pressured private practice. We deliver with your real-world constraints in mind.
Designed with behavioural science
We use the same principles we teach - helping you change your own habits so you can confidently use these tools long term.
Focused on saving you time ​
Our methods blend into time-pressured consultations to save you time rather than adding to your workload.
What makes us different?
Most training asks health professionals to learn more, do more, and squeeze in more.
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We don’t.
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Our entire approach is built around:
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reducing cognitive load
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working with, not against, real-life clinical pressures
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supporting small, sustainable behaviour changes
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delivering training that actually sticks
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You don’t need more tasks - you need smarter ways to motivate behaviour. That’s what we provide.
Meet the founder
Orla is a behavioural scientist and physiotherapist. She has worked in out-patient and in-patient environments across the NHS and private practice, specialising in musculoskeletal and pelvic health.
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As well as leading the development and delivery of Clinic Coach, she is a guest lecturer in Behaviour Change on the undergraduate Physiotherapy programme at King's College London. She is also Education Lead at UCLPartners - health innovation specialists - using behavioural science to support innovation adoption amongst the healthcare workforce.
