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Our mission

To make behavioural science a natural, effortless part of everyday healthcare practice so health professionals can motivate change more effectively.

Our story

Clinic Coach was founded in 2021 by Orla O’Doherty, a physiotherapist with nearly 20 years’ experience across the NHS and private sector. While completing a Masters in Behaviour Change at UCL, Orla discovered how easily

behavioural insights could be applied in clinical settings to support people who are resistant to change.

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Yet one question kept coming up:

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Why aren’t health professionals taught this?

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We spend huge amounts of time trying - and often failing - to persuade people to follow advice. Orla saw that behavioural science could offer simple, practical solutions that save time, reduce frustration, and lead to better outcomes for both patients and clinicians.

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Clinic Coach was created to make these tools accessible to every health professional.

Our approach

Clinic Coach takes a different approach to building your behaviour change knowledge, skills and confidence:

                Practical, not abstract
                   We translate behavioural science into simple,

                   actionable strategies that fit naturally into the

                   way you already work.

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                   Designed with behavioural science
                   We use the same principles we teach - helping

                   you change your own habits so you can

                   confidently use these tools long term.

                 Built for real clinical environments
                   Whether it's busy NHS clinics or target-

                   pressured private practice. We deliver

                   with your real-world constraints in mind.

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                   Focused on saving you time
                   Our methods blend into time-pressured

                   consultations to save you time rather

                   than adding to your workload.

What makes us different?

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Most training asks health professionals to learn more, do more, and squeeze in more.

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We don’t.

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Our entire approach is built around:

  • reducing cognitive load

  • working with, not against, real-life clinical pressures

  • supporting small, sustainable behaviour changes

  • delivering training that actually sticks

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You don’t need more tasks - you need smarter ways to motivate behaviour. That’s what we provide.

Meet the founder

Orla is a behavioural scientist and physiotherapist. She has worked in out-patient and in-patient environments across the NHS and private practice, specialising in musculoskeletal and pelvic health.

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As well as leading the development and delivery of Clinic Coach, she is a guest lecturer in Behaviour Change on the undergraduate Physiotherapy programme at King's College London. She is also Education Lead at UCLPartners - health innovation specialists - using behavioural science to support innovation adoption amongst the healthcare workforce.

Want to bring behavioural science into your everyday practice?

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